Looking for new challenges but don’t know where to start? This article is made for you. The very first step is to localize your products or services with the help of good translators. And why native translators outperform non-native speakers? Check out the following ----reasons.

1. Native Translators’ Intrinsic Ability to Localize Content

More than simply a copy and pasting of words into a generator, translation is a professional craft and in some instances. It requires a fluent understanding of both the source and target languages, as well as an ability to convey the original meaning in a manner that avoids misunderstanding of the message and service or misuse pf a product. And a native translator has the intrinsic ability to do this. This is the major difference between native and non-native speakers. Native translators can easily get the underlying culture influences on language, which non-native ones have to struggle to stray from awkwardly phrased sentences laden with dictionary-style vocabulary.

Being able to work with a native speaker is the first choice. Because the native translator who have a strong grasp of at least one language, either in the original language or the target one can help save your time and efforts.

2. Native Translators’ Empathize with Your Target Customers

For business, especially online one, a bad translation isn't just a bad translation, it's a disaster, it will frighten your customers off through the internet without you even know it, but it is more less opportunity to explain yourself? We know a lot international marketing fails caused by bad translation. So, translation is definitely a key to take your business global.

Although non-native translators have certification and experience and can speak different languages fluently, but except for these, with a native translator, especially of the target language, you will know how to touch your target customers at the right time as they empathize with the customers. As the translators share the same culture and news with customers. So they know the empathy statements and phrases that customers like, which can increase the chance of consumer making a purchase. It is what you want.

For example, if you plan to expand your business to China, a good Chinese (simplified or traditional) translation service from a professional native Chinese translator or translation agency in China would be a great help. As they grow up and live in your target market. They know not only the local culture, but also economic, sports, political or even celebrity news, and all these knowledge are precious for marketing your brand in China.

3. Native Translators Share Information with Target Customers

In the current era of rapid development, new words and expression arise day after day and a native translator who lives in your target country will remain fully updated, which can help you grasp the hotspot and market your company and leave your competitors in the dust.

Take china market again, a non-native translator is hard to know "balance payer" "sisters who make waves" or "the most beautiful countermarching people" while a native Chinese translator know them well.

So pick the right translation service to help you with the challenges and opportunities offered by the global market.

About HPTRANS

Founded in 2010, Tianjin HPTRANS Service CO., Ltd is devoted to the services of multilingual translation and interpretation, linguistic training, talent headhunting, international publishing, localization, global public opinion and other cross-language and cross-culture services.

With sincere attitude, high-quality service, cost-effective price, leading technology and altruistic concept, HPTRANS has won wide praise from customers in various fields. Taking propelling customer growth as its own duty and insisting on its service tenet as “no wrong customers but insufficient services only” and the principle of “doing right things in right ways”, HPTRANS has established its branches not only in Dalian and Chongqing in China but also in some cities in the United States, Germany and Netherlands.